This practice involves employing a computerized system to deliver pre-recorded messages to a large number of telephone numbers. These systems can disseminate information, conduct surveys, or deliver marketing content, enabling rapid communication with numerous individuals. For example, a political campaign might use this method to reach potential voters, or a business could inform customers about upcoming promotions.
This automated communication method offers efficiency and cost-effectiveness compared to manual call campaigns. It allows organizations to disseminate information widely in a short period, reducing the time and resources needed to contact a large audience. The origins of this technology trace back to early automated dialing systems, which have evolved significantly with advancements in computer technology and telecommunications infrastructure.