The protective shell designed for a future iteration of a popular mobile device exemplifies a preemptive accessory market. This product serves to safeguard the anticipated dimensions and design of the unreleased hardware from potential damage, such as scratches, dents, or impacts.
The availability of such protective accessories ahead of a device’s release indicates a high level of consumer anticipation and market demand. This preemptive market provides opportunities for accessory manufacturers to capitalize on the device’s popularity, while offering consumers options for personalization and protection upon the device’s eventual release. The development and distribution of these items are often based on leaked information, industry speculation, and historical data from previous models.