The phrase refers to the desire to participate in Apple’s messaging service’s group conversations on devices running the Android operating system. These conversations, typically characterized by features like blue message bubbles, tapbacks, and Memoji stickers, are generally exclusive to Apple’s ecosystem.
The ability to access such group conversations on non-Apple devices addresses a significant user desire for cross-platform communication. Historically, this has been a pain point, creating communication silos and potential exclusion for individuals using Android. Solving this challenge allows for more seamless and inclusive digital interactions, benefiting both individuals and groups needing universal access to conversations.