A specific telephone contact point associated with the frequency 96.1 on the FM radio dial is often utilized as a means for listeners to participate in promotional giveaways. These giveaways commonly involve opportunities to acquire admission passes to various events. For example, a radio station broadcasting at 96.1 FM may announce that the tenth caller to their designated number will receive a pair of tickets to an upcoming concert.
The significance of this communication method lies in its capacity to drive listener engagement and build brand loyalty for the radio station. By providing an easily accessible opportunity to win coveted prizes, stations can incentivize tune-in and create a sense of excitement among their audience. Historically, this tactic has been a cornerstone of radio promotions, effectively leveraging the immediacy of the medium to foster interaction and expand listenership. The practice provides a reciprocal benefit; radio gains attention, listeners gain chance for prize.
