Advertisements displayed on the screen that appears when an Android device is locked constitute a specific form of mobile advertising. This type of ad presents promotional content before the user unlocks and accesses the device’s primary functionalities. For instance, a user might see an advertisement for a mobile game or a special offer from an e-commerce vendor before proceeding to the home screen.
The implementation of commercial content on the initial display can be a significant revenue stream for device manufacturers and app developers. It provides a means to monetize the user base without directly charging for the hardware or software. Historically, this approach has been controversial, with debates centering around user experience, data privacy, and the potential for intrusive marketing practices. The effectiveness of this strategy depends on how the promotional material is integrated without disrupting the user’s regular interaction with the device.